Report: The Changing Structure of Marketing

The Changing Structure of Marketing in the Age of Disruption

Marketers know their organisation needs an overhaul, but many are struggling to formulate their team structures as the industry is disrupted by new technologies.

Download this report to learn:

  • The key trends reshaping marketing and how CMOs are restructuring their teams.
  • Where the CMO fits with the chief customer experience officer and the chief digital officer in the new hierarchy.
  • How brands in Australia, the US and UK are coping with the changing landscape.
  • What new models are emerging as brands combine customer engagement with technological innovation.